November 17, 2015

Product Photography for DZNUTS

We were hired by local agency Basecamp Studio for cycling company DZNUTS, pronounced ‘Deez-Nuts,’ to photograph their new cycling kits (bibs and jerseys). Dave Zabriskie, the time-trial cycling legend from Utah, is the founder (DZ) and acting male model for our Deer Valley based photoshoot.

From the DZ-NUTS website: While we preach that you’ve gotta lube ’em or you’ll lose ’em, everyone knows that without a good pair of shorts and a high quality chamois, lathering up your bits won’t do you much good. Enter our new DNA Race Bib Shorts with a chamois that will gently coddle your goods in unison with dznuts chamois cream.

With an asymmetric design and suspension supports, you’ll swear that we’ve custom made these for your specific anatomy. Designed to be worn with our new jersey or with any one color jersey, the new kit will look almost as good on you as it does on Dave Z.

Check ’em out:,